2 Key Marketing Metrics You Should Always Look At (Mobile vs. Desktop + Traffic Source)

Without a doubt, you need to keep an eye on all the numbers you have access to, especially when it comes to your website. When it comes to Shopify, you can access your marketing metrics at any time, using your Analytics window. 

There, you will be able to see all your stats, including your total sales, conversion rates, returning customers, total sessions, and online store sessions by location and device type.

Here, we are going to talk about the number of online store sessions by the device type, as it’s very important to see where your customers access your store from and optimize accordingly.

As most businesses are online too, everyone needs to pay close attention to these metrics. If your store theme is not responsive, it may have problems showing it up on mobile devices, significantly decreasing the user experience.

Mobile Web Traffic

Since most people are always on their phones, in some cases, websites have a majority of hits coming from mobile devices. Of course, the pages will have a different layout, and it’s important to make sure everything looks and works properly. 

What’s important to mention, is the fact the mobile users usually spend less time on the platforms, so it’s very important that they quickly find what they’re looking for and of course, reach the buying decision is a shorter time. 

So check your stats, and see if your website works properly, and what you need to do. If you linked your domain to the Google Search Console, you will get a notification every time something is not right with your mobile accessibility. 

I know this is a lot of information to process, but remember you can always drop us an email if you encounter any problems!

Desktop Web Traffic

To make a comparison, desktop web traffic is starting to be smaller and smaller compared to mobile web traffic, and the pages are easier to optimize since most themes are made for desktop access.

When it comes to desktop traffic, it’s important to mention that people usually spend more time on the platforms. This means that you have the possibility to offer them more information and bring them up in the sales funnel, but for that, you need to have everything in place.

Why are these metrics important? Because it helps you create better and more targeted email marketing campaigns. Of course, in the beginning, you won’t be able to do much, but as you learn more and more about your audience, you will also learn what they need, and how you can improve. 

When you combine the metrics and great SEO, you have all the chances of boosting your website’s ranking and increasing your sales. 

Of course, no one is expecting you to know how to do everything, but you can always drop us an email and we will find the best option for you and your business!