Case Study

Driving 8X ROI Through Team Collaboration

Riversol is a leading DTC skincare brand in Canada with a high-performing internal email team responsible for executing major Q3–Q4 campaign initiatives. As campaign volume and complexity increased, Riversol partnered with DigitsUp to ensure lifecycle automation continued to evolve in parallel—without pulling focus away from critical campaign execution.
Klaviyo
Shopify
Subscribfy

The Challenge

With a strong campaign engine already in place, the challenge wasn’t performance—it was bandwidth.

Lifecycle automations require ongoing strategy, testing, and iteration, especially during peak periods. Balancing both campaigns and automations at a high level can stretch even the most experienced teams, creating a risk that lifecycle improvements stall during critical growth windows.

The Solution

DigitsUp operated as an extension of Riversol’s team, fully owning lifecycle automation while maintaining close alignment with campaign strategy.

Our work focused on:

  • Optimizing high-intent lifecycle flows (Abandoned Checkout, Browse Abandonment)
  • Launching net-new revenue automations, including Added to Cart
  • Activating loyalty-based reminders tied to real customer behavior
  • Measuring performance using Revenue Per User (RPU) and incremental impact

This collaborative model ensured campaigns continued at full velocity while lifecycle systems quietly compounded in the background.

The Results

Lifecycle performance strengthened without disrupting campaign execution.

Key outcomes included:

8X ROI

Automation That Compounds

DigitsUp delivered an 8X ROI by building and optimizing lifecycle systems that generate structurally incremental revenue alongside campaigns. The impact was anchored in net-new automation wins (like Added to Cart and loyalty reminders), designed to keep paying off without adding workload to the internal team.
$5.7M

Klaviyo Driven Revenue

We generated $5.74M in attributed revenue, up 16% YoY—proving lifecycle as a primary growth channel, not just support. DigitsUp partnered with Riversol’s internal team to protect campaign focus while ensuring automations continued to drive meaningful revenue in the background.
+72%

Percentage of Total Sales

Klaviyo accounted for 72% of Riversol’s total sales, highlighting lifecycle as a core driver of the business. By partnering closely with Riversol’s internal team, we ensured automation continued to perform and scale alongside Q3–Q4 campaigns, reinforcing Klaviyo’s role as the backbone of the revenue mix without disrupting campaign execution.
$8 RPU

Revenue Per Recipient

Abandoned Checkout delivered $8 revenue per user across 66,000 deliveries—strong performance for a high-intent automation at meaningful scale. This reflects DigitsUp’s focus on conversion moments that matter most, improving efficiency without requiring more sends or more campaigns.
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