Case Study

How We Built a Retention Engine for STAND Flagpoles

STAND Flagpoles is a direct-to-consumer brand offering American flagpole kits, flags, and accessories designed for durability and ease of installation. With a low-frequency purchase product, STAND partnered with DigitsUp to drive repeat revenue by replacing batch-and-blast campaigns with an automated lifecycle strategy built around smarter timing, segmentation, and post-purchase value.
Klaviyo
Shopify

The Challenge

STAND Flagpoles had strong demand and a proven product, but their email program was built almost entirely around batch-and-blast campaigns focused on new customer acquisition. With flagpoles being a low-frequency purchase, there was no clear strategy for driving repeat revenue or increasing customer lifetime value after the first order.

The challenge wasn’t just improving email performance. It was designing a retention strategy for a business with a long repurchase window, without relying on constant discounts or irrelevant messaging.

The Solution

DigitsUp rebuilt STAND Flagpoles’ lifecycle strategy with a focus on monetizing the post-purchase window and extending customer value over time.

We introduced a structured lifecycle framework that:

  • Leveraged immediate post-purchase upsells and cross-sells for complementary products
  • Used segmentation and timing to deliver relevant follow-up messaging without over-sending
  • Created long-term nurture paths that educated customers, reinforced brand value, and surfaced upgrade opportunities
  • Aligned Email and SMS to support intent-based moments rather than duplicate messaging

Instead of treating retention as repeat flagpole purchases, the strategy focused on accessories, upgrades, referrals, and smarter lifecycle engagement.

The Results

By rebuilding STAND Flagpoles’ lifecycle strategy and shifting Email and SMS from campaign-heavy sends to automated, intent-driven flows, DigitsUp delivered measurable revenue impact.

Key outcomes included:

$1.1M

Klaviyo Attributed Revenue

A +33% increase in revenue driven directly through Klaviyo over a full 12-month period. This growth was powered by a shift from campaign-heavy sends to automated, lifecycle-driven flows designed to monetize post-purchase behavior and long-term customer value.
+43%

Automation Revenue Growth

Revenue generated from Klaviyo automations increased by 43%, positioning lifecycle flows as a primary revenue channel rather than a supporting tactic. This was achieved through smarter flow architecture, timing, and segmentation across key customer moments.
+69%

Increased Repeat Rate

Despite a naturally long repurchase window, STAND Flagpoles saw a 69% increase in repeat customers. Post-purchase upsells, cross-sells, and long-term nurture flows created new opportunities for customers to return sooner and more often.
+44%

Lift in Return Customer Revenue

Revenue from returning customers increased by 44%, driven by intentional post-purchase monetization and targeted lifecycle messaging. This helped reduce reliance on constant new customer acquisition and improved overall customer lifetime value.
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